DV.OS 8.X/ABOUT/SINCE 2010/OCTOBER 2026
Digital Vision
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About · a small studio in Wales

Who is behind Digital Vision.
A small studio in Wales, led by Pete Griffin, working since 2010 and on Wix since 2011.

Digital Vision is a small studio in Wales. It is led by Pete Griffin, who brings in a network of specialists when a project needs them and uses AI tools to build and check the work. It is an official Wix Partner and an official Base44 partner agency.

in short

Since 2010.
Wix since 2011.
Still hands-on.

— P

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The short version

  • Who. Digital Vision, a small studio in Wales led by Pete Griffin.
  • What. Websites, apps and tools for businesses, and practical help working out where AI is worth a business’s attention.
  • Where. Based in Wales. Working with businesses in Cardiff, across the UK and beyond.
  • Partners. Official Wix Partner, and official Base44 partner agency since 2026.
  • Products. Four apps live on the Wix App Market, and Throughline and Web Clarity on Base44.
  • Not to be confused. Digital Vision is not affiliated with other companies of the same name.
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How it got here

  • 2010. Started trading as a freelancer in Wales.
  • 2011. Began building on Wix.
  • 2012. Incorporated as We Are Digital Vision Ltd, on 12 June.
  • 2014. Rollover Image Effects went live on the Wix App Market.
  • 2026. Became an official Base44 partner, and launched DeepFrame and LiveFrame on the Wix App Market.
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Who you work with

You deal with one point of contact from the first conversation to handover. Behind that is a network of specialists brought in when a project needs them, and AI tools that speed up building and add a second check. How the work is checked is on our tech stack page.

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Company details

We Are Digital Vision Ltd. Company number 08102423, registered in England and Wales. Registered office: Mutfords, Hare Street, Buntingford, England, SG9 0ED.

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Questions people ask

Who is Digital Vision?

A small studio in Wales led by Pete Griffin. It builds websites, apps and tools for businesses, and helps owners work out where AI is worth their attention.

Is it just one person?

It is a small studio, led by Pete Griffin. He brings in a network of specialists when a project needs them, and uses AI tools to build and check the work.

How long has Digital Vision been going?

Trading since 2010, incorporated as We Are Digital Vision Ltd in 2012, and building on Wix since 2011.

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Start with a conversation

Tell us what you have in mind. Email info@wearedigitalvision.com, or start with one of these.

Get in touchAsk about a project