DV.OS 8.X/ADVISORY/BRAND AND MESSAGING
Digital Vision
~/digital-vision/advisory.md

Advisory · brand and messaging

Everything earns its place.
Brand and messaging advice from a fractional advisor who also builds it.

I'm Pete Griffin. Agencies and small businesses bring me in for the thinking: what to say, how it should look, and what to leave out. Then I build it myself, from the messaging and identity to the website.

Guidepoint expert advisor · since 2018

Illustrated portrait of Pete Griffin: messy hair, black glasses, grey and ginger beard
~/digital-vision/what-i-do.md

What I do

Messaging

Work out what a business is really saying, then say it plainly.

Brand identity

Clean up what is there, or create what is missing, so it looks like one business everywhere.

Websites and assets

The site, pages and assets that carry the message, built by me rather than handed off.

~/digital-vision/how-i-think.md

How I think about it

I read what you already have, or what you need, and look for the idea that gets the most out of it. Two beliefs shape the advice.

Everything earns its place.

Every word, colour and claim has a job. Whatever does not do one comes out, and what is left works harder.

Say the thing others avoid.

Every market has a safe phrase that everyone copies. The honest thing nobody says is usually the thing people remember.

~/digital-vision/how-it-works.md

How it works

  1. Start with a project.One piece of work with a start and an end: reading what you have, finding the idea, and building it.
  2. Stay on if it helps.Some days a month, ongoing, for advice and building as the work needs. Many people stop after the project, and that is fine.

There is no price list here. Tell me what you need and I will tell you what it would take.

~/digital-vision/say-hello.md

Who it is for

Agencies that want a senior head on brand and messaging for a project or a client. And small businesses whose brand has gone stale, or was never really set.

Talk it throughI'll reply myself.