Your members, on their home screen.An app with your name on it, installed straight from your website. Built and kept running for you.
For groups with regulars: clubs, training providers and community organisations. One app where your members book, catch up and see your news, instead of a link buried in last month's email.
your logo, your colours, your icon on their phone
What changes when you're an icon, not a link
Your members already have your website and your emails. An app sits somewhere else: on the phone they check all day.
One tap, already signed in
No hunting for the booking link or the password. Members tap your icon and they're where they need to be.
News that's waiting for them
Post an update once. It's in the app the next time they open it, and it goes to their inbox by email.
Nothing to wait for
Members add it from your website in seconds. Changes reach everyone straight away, with no app store review in between.
What goes in it
Every app starts from the same tested core, then gets the screens your business actually needs. We choose them together in the first conversation.
- Your look, all the way through. Logo, colours, and the icon and name on their home screen.
- Updates by email. Post news in the app and it goes out to your members' inboxes too.
- Bookings and events. Classes, sessions and dates, with spaces that count down.
- A members' library. Videos, guides and downloads that only members can open.
- Different logins for different people. Members, staff and you each see what they need.
- Phone and computer. The same app works on a laptop, so nobody is left out.
- Your own screens. The thing only your business does, whether that's a progress log, a rota or a check-in.
- AI inside, where it earns its place. Answering common questions or sorting sign-ups, with you still deciding.
How I build on Base44
Official Base44 partner agency · 2026
Base44 is the app platform underneath. It handles the logins and the data. What I add on top is how your app gets made.
- Mocked up and reviewed first. I mock up the screens and review them internally before building. Once you click through the app, you can ask for changes.
- Checked before it goes live. I check what the platform produces before it reaches you. The checks are on the tech stack page.
- Used by testers first. Internal testers use the app before your members do.
From a conversation to their home screen
You deal with me throughout. No account managers, no handoffs.
We talk about your members
Who they are, what they come back for, and what you'd tell them if you could reach them easily. I write a one-page plan of the screens, mock them up and build the app.
You click through it before anyone else sees it
I send you one link. The app runs with your branding and real content. Changes to the screens in the plan are included, so we adjust until it's right. If you'd rather see it as it goes, I can keep you in the loop at each step.
Your members add it to their phones
You share one link. On iPhone, members tap Share, then Add to Home Screen. On Android, it's the browser menu, then Add to Home screen. I write a short guide you can send to members.
It keeps running
Hosting and small fixes are covered by a monthly fee. New features are quoted separately.
What's included
Tell me about your members| Included |
|---|
| The app, built from our first conversation, for phones and computers |
| Updates by email to your members when you post news |
| A guide for members on adding the app to their phone |
| Monthly: hosting and small fixes |
| Not needed |
| No app store accounts or fees. Members install it from your website. |
Next: the App Store and Google Play
I'm preparing an add-on that publishes the same app to both stores, with notifications that land on members' lock screens. It builds on the app you already have rather than starting again.
Base44 can prepare an app for both stores directly, but only on a paid Base44 plan, so there is an extra cost, and you need your own Apple and Google developer accounts. I'm also building a Base44 app conversion tool. If the store version matters to you, say so when we talk and I'll keep you posted.
Worth knowing before we start
iPhone users add it themselves
iPhones don't offer to install apps from a website, so members tap Share, then Add to Home Screen. The members' guide shows them how.
No lock-screen alerts yet
Your news is waiting in the app and arrives by email. Notifications on the lock screen come with the App Store version.
Not every business needs one
If your members visit once a year, a good website will serve them better. I'll tell you that in the first conversation.
Questions
Is it a real app if it's not in the App Store?
It opens from its own icon on the home screen with one tap, like any other app. What it doesn't have yet is a store listing or lock-screen notifications. Those come with the App Store add-on.
Do I need a website as well?
It helps, because that's where new people find you and where the install link lives. If you don't have one, I build Wix sites too and can quote both together.
How do members pay?
On your website, as they do now. The app is where they use what they've signed up for.
What is it built on?
Base44, an app platform I'm an official partner agency for. It handles the logins and the data. How I build on it is described above.
Can I add things later?
Yes. Small fixes are covered by the monthly fee. A new feature is quoted before I start.
Tell me about your members
Who they are and how you reach them today. I'll reply with whether an app is right for you and what would go in it.